Beyond Van Gogh: The Immersive Experience opens March 25 at Graceland Exhibition Center

MEMPHIS, Tenn.–(BUSINESS WIRE)–Imagine being completely immersed in over 300 of Post-Impressionist artist Vincent Van Gogh’s greatest works. Now imagine discovering all this art freed from its two-dimensional limitations in a three-dimensional experience that exalts all the senses and brings to life one of the most influential artists the world has ever known. It’s all part of Beyond Van Gogh: the immersive experience, which has sold over 2.5 million tickets worldwide, making it one of the most popular current traveling exhibitions. The sensory extravaganza produced by Paquin Entertainment Group and presented by Elvis Presley Enterprises, Inc. will open at Graceland Exhibition Center on March 25. Open for limited engagement, Beyond Van Gogh: the immersive experience was created by French-Canadian creative director Mathieu St-Arnaud and his team at the world-renowned Normal Studio in Montreal.

While traveling through Beyond Van Gogh: the immersive experience guests are treated to over 300 iconic masterpieces, including instantly recognizable classics such as ‘The Starry Night’, ‘Sunflowers’ and ‘Café Terrace at Night’, as well as many revealing self-portraits. Prices start at $36.99 for adults and $21.99 for children (ages 5-10), plus ticket fees. This world-renowned art experience will be open for a limited time. Tickets, which will sell out quickly, are on sale now at Tickets are also available at All tickets purchased during the first week will be 15% off.

“An imaginative and totally immersive adventure, Beyond Van Gogh: the immersive experience takes up the challenge of breathing new life into the immense work of Van Gogh. Thanks to the use of cutting-edge 3D projection technology and music to illuminate all his genius, guests can discover the artist with all their senses,” explains Mathieu St-Arnaud, Normal Studio.

Guests are transported into the world of Van Gogh through a brand new space with an exclusive design made up of three zones which follow one another in a fluid manner. The education room leads to the unique waterfall room which flows into the immersive experience room. Freed from their frames, Van Gogh’s dramatic paintings appear on projection-covered walls inviting guests to fully immerse themselves in the incredible detail of his work and be enveloped in his breathtaking, swirling, colorful flowers, coffees and landscapes. And, hearing the artist’s own dreams, thoughts and words over a symphonic score leads to an unparalleled narrative experience.

“This distinctive and unique multimedia artistic adventure resonates deeply with audiences. Encompassing a refreshing new twist that art lovers have never seen before, Beyond Van Gogh: the immersive experience gives a new appreciation for the breathtaking work of this tortured artist. Unsurprisingly, millions of people around the world credit Van Gogh for improving their relationship with art. Beyond Van Gogh: the immersive experience will only strengthen that bond,” says Justin Paquin, Co-Producer, Paquin Entertainment.

Van Gogh film exhibitions have crossed the ocean from European cities to North America in recent years to critical acclaim, with sold-out audiences in every market. Beyond Van Gogh: the immersive experience continues to amaze audiences and will remain in Memphis for a limited engagement before crossing North America. Art lovers from here and elsewhere will have the opportunity to live this truly unique and unforgettable experience.

Located in Elvis Presley’s Graceland, the new Graceland Exhibit Center is home to an ever-changing lineup of exhibits and is the premier exhibit space in Memphis. The state-of-the-art 80,000 square foot space has featured major exhibits and welcomed visitors from Memphis and around the world.


Opening March 25

Monday: 11 a.m. – 9 p.m.

Tuesday: Closed

Wednesday – Sunday: 11 a.m. – 9 p.m.

Last entry 1 hour before closing


Graceland Exhibition Center

3717 Elvis Presley Blvd.

Memphis, Tennessee 38116



Media assets can be found here.

About Normal Studio:

Pushing the boundaries of performing arts, entertainment and public facilities since 2009, standard studio believes in making life legendary. Using multimedia magic and merging physical and technological elements to transform spaces into fully immersive experiences, standard studio tells stories in new and different ways by reimagining what is possible. The result is a unique adventure that inspires awe and wonder, and has an unforgettable impact on people’s daily lives.

About Paquin Entertainment Group:

Established in 1985, Paquin Entertainment Group is a leading full-service North American arts and entertainment company with offices in Winnipeg, Toronto, Vancouver and Nashville. Paquin Entertainment Group is home to a diverse portfolio, including artist agency and management, film and television, theatrical production, brand partnership and touring exhibits. Since its inception, the fundamental vision of Paquin Entertainment Group has remained unchanged: to foster a creative culture that seeks out and develops the best artists and productions in the world. For more information visit

About Elvis Presley Enterprises, Inc.:

Elvis Presley’s Graceland in Memphis is music’s most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the historic home each year. Elvis Presley Enterprises, Inc. (EPE) manages the operations of Graceland and its related properties, including Elvis Presley’s Memphis, Graceland’s 200,000+ square foot entertainment and exhibition complex; the new 80,000 square foot Graceland Exhibit Center with rotating exhibits; the AAA Four Diamond Guesthouse at the 450-room Graceland Resort Hotel; and the Graceland Archives, with thousands of artifacts from Elvis’ home and career. EPE also produces and licenses Elvis-themed live events, tours and attractions around the world. Graceland Holdings LLC, led by managing partner Joel Weinshanker, is the majority owner of EPE. Graceland is the only attraction in the world to have ever received nine USA Today 10Best Readers’ Choice Awards, including “Best Holiday Historic Home Tour”, “Best Tennessee Attraction and Iconic Landmark”, “Best Musical Attraction”, “Best Historic Southern Attraction” and the #1 “Iconic American Attraction.” The TripAdvisor Travellers’ Choice Awards named Graceland Tennessee’s most popular attraction and one of the top 25 landmarks in the world and Rolling Stone named it one of the 10 Great Landmarks of American Music. For more information about EPE and Graceland, visit

Comments are closed.